Description Available in: Rugby Town Football Club is a football club based in Rugby, Warwickshire, which plays in the Northern Premier League Division One Midlands. It is nicknamed The Valley, and plays its home matches at Butlin Road. It was originally named New Bilton Juniors and renamed four times. First, in 1956, to Valley Sports. The next time was in 1971 to Valley Sports Rugby, or simply VS Rugby, then in 2000 to Rugby United, and again for the most recent time to Rugby Town F.C. in 2005.