Bruce Charles Arians (born October 3, 1952) is an American football coach for the Tampa Bay Buccaneers of the National Football League (NFL) and a former player. He was the head coach of the Arizona Cardinals from 2013 to 2017, and also served as offensive coordinator for the Cleveland Browns, Pittsburgh Steelers and Indianapolis Colts. He also coached at the college level, serving as head coach at Temple and as an assistant at Mississippi State and Alabama. Arians is known for his trademark slogan "No risk-it, no biscuit", which encourages aggressive play and risk-taking.