Description Available in: Ju-Vi Cremona 1952 is a professional basketball club based in Cremona, Italy. Founded in 1952 at the Oratory of San Luca in Cremona by a group of young people led by Mario Radi - a pioneer of Cremona basketball to whom the city named the Palazzetto dello Sport - Ju-Vi owes its name to the Latin motto "juventute et viribus", with youth and strength.
On 2 July 2009, Ju-Vi sold the rights of Serie A Dilettanti to the newly formed Brescia Basket Leonessa following the merger with Triboldi Soresina, keeping the name only for youth activities.
In 2015 the Ferraroni Group took over the Ju-Vi brand to revive the historic Cremonese club; in 2021 Ferraroni Ju-Vi Cremona obtained promotion to Serie A2, the best result in the history of the club, in the year of the 70th anniversary of its foundation.